Location: Dubai
Aces were briefed for a private fashion event for Luxury brand Tommy Hilfiger in collaboration with the team at Z7 Communications and Apparel Group. The exclusive breakfast brought together esteemed members of the media and Dubai’s influential voices for a unique opportunity to mingle with the iconic fashion designer, Tommy Hilfiger, amidst the exciting launch of the ‘Classics Reborn’ campaign. Aces of space worked on translating the creative direction of the coastal clash creative into the event space.
Transforming the existing venue from an Italian restaurant to the signature preppy charm of Tommy Hilfiger, we adorned shade sails, custom umbrellas, and teak pool loungers with the timeless TH monogram and nautical stripes. By creating a sailing ship art installation, a flower bouquet activation, large campaign visual canvases, and a cozy coastal chic dining table, we finished off the space for an engaging and Instagram-worthy occasion.
Themed as “coastal clash”, a tablescape of vibrant green and blue florals and grasses, adorned with elegant dinnerware and monogrammed napkins, overlooked the ocean and ensured our influencers and media were immersed in the brand's aesthetic.
Elevating the ambiance and providing multiple photo moments, we floated a small yacht, planted with florals and foliage reminiscent of the New England dunes, with oversized TOMMY HILFIGER letters framing the horizon as a backdrop. The event proved to be a very memorable experience for Tommy, the guests, their clients, and even reached global coverage online! We are extremely excited to collaborate with other agencies to work as an extension of their teams to broaden their services for their clients and audiences.
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