Location: (UAE)
Sonos briefed us to develop digital Ramadan 2026 campaign that would strengthen emotional connection with the brand while positioning its sound system as part of everyday life. Spanning the UAE and KSA, the campaign needed to balance conversion in a mature market with awareness and education in a growing one.
Built around the idea “Hear Ramadan Differently,” the ask was to translate Sonos’s premium, design-led approach into a culturally relevant story. How sound connects people beyond music during the holy month of Ramandan. This had to work seamlessly across all touchpoints—from film and social to retail and PR—while feeling warm, modern, and rooted in real moments, with product naturally integrated throughout.
We delivered a 60-second hero film supported by a series of cutdowns and stills, designed to work seamlessly across retail and digital platforms. Launched during Ramadan across the UAE and KSA, the campaign created a consistent and emotionally engaging presence throughout the region. The assets translated effectively across all touchpoints, reinforcing Sonos as a natural part of everyday moments during the season while supporting both brand awareness and commercial objectives.
We delivered a 60-second hero film supported by a series of cutdowns and stills, designed to work seamlessly across retail and digital platforms. Launched during Ramadan across the UAE and KSA, the campaign created a consistent and emotionally engaging presence throughout the region. The assets translated effectively across all touchpoints, reinforcing Sonos as a natural part of everyday moments during the season while supporting both brand awareness and commercial objectives.
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